Please include cloaking when planning your online marketing strategy

Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising dollars. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research …

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Think about quality from the start

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. If you are in a serious business (or any other entity …

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Carve out time for concentrating on cloaking

The point of the assessment phase is to see what is and isn't working according to the SEO plan. The same principles apply to business-to-business purchasing activities. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that …

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The broken link-building method aided by doorway sites

Over time, you'll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? A few days after the migration, you can safely increase the TTL of the site's DNS records …

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Establish a Current Baseline

When you input one keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. By getting your business in global, regional and local directories, you will be able to add a little extra boost to …

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Losing Focus on stickiness

To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Over the last several years, Google has made huge strides in driving better UX (user experience). They don't understand that it has an impact, how to leverage it, what to do with it, why …

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Things about comment spam you have to experience yourself

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. What sets Yahoo! When writing your …

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