The worst advice I've heard about bounce rates

On one hand, search algorithms themselves are getting more and more complex. All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. Media service companies negotiate and purchase media packages (called media buys) for companies. Its like …

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Add a Pin It plugin to your site

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Offline advertising can be used to …

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Reasons why you cannot learn organic links well

The amount of time a consumer spends on an external search depends on three factors: ability, motivation, and costs versus benefits. Cognitive understanding of the product comes after the purchase. Always link back to vendors and brands you've worked with. Chances are that they will share your content if they …

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Online marketing changes quickly when it comes to citations

Users searching for your site on Google might not necessarily want to land on your homepage. Preparing your site for link building is one of the most overlooked off-page optimization aspect. Does that change how they see the product or whether they need to buy something else? The best and …

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Don't forget about web portals

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. The completion rate for online video ads is 88 percent versus 79 percent for TV. Duplicate content is your website's worst enemy. Google is very serious about penalizing websites with …

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Lessons I learned about inbound links

Great copywriters know the importance of using "power words" during content creation - they evoke emotion. Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Unlike links on your website, which should generally lead to further information and verifiable content on …

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User-generated content + communities

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL …

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