Reasons why marketers love quality

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. But if you go too visual and …

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Less is always better when it comes to search queries

However, with the use of paid search advertising, there's a higher chance you'll notice organic searches. Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links). Currently more than half of searches account for mobile devices. My grandson would …

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Create an Engaging Web Presence by the use of scraping

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Before further examining an IMC program, consider the traditional framework of marketing promotions. Marketers can obtain permission by providing …

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To get fast rankings, you need meta tags

If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Regardless if you already work, live and breathe the internet or if you're just about to craft your online presence, there's one magic term that you've probably heard of - SEO. Use it …

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Hidden facts about stickiness

It should be authentic and in tune with the brand. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it …

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Things to avoid when dealing with site submissions

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm's content strategy is to present itself as a credible expert. If you follow this handy checklist, you can really make an impact on your …

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Can a techie truly understand hits

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of rules put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

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