Make sure your SEO checklist includes web 2.0 for best results

Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Unlike in …

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Search engine health checks should look at forums

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they'll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels …

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Some websites use pages with endless scrolling

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Placing keywords in these tags can be beneficial in some search engines. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only …

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Discover the connection between user experience keyword stuffing

Consequently, understanding the international market becomes essential. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Ensure someone on the team (whether that person is in-house or …

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