The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the 'page title' section. It essentially means you can go a …

There are hundreds of factors that are involved when search engines rank websites in an organic search. Secondly, you are able to submit your web site to your directory like Yahoo!, DMOZ, etc. Not all will work as well for all sites, but the more you try and the broader …

Mental exercises have a positive impact on the information search process. A good strategy is to use lazy-loading to only load images when the user is about to see them. SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits …

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the …

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Will you still hand out promotional items or exhibit at trade shows? In business-to-business markets, brand equity influences selections in the buying decision-making process. Recently, I came across these interesting rocking horse restorers . For …

A key figure to be used in a lifetime analysis is the cost of acquiring new customers. Search drives an incredible amount of both online and offline economic activity. Businesses are becoming increasingly savvy about paid search. It's a measurable advertising mechanism by which you can track exactly how much …

Art meets science. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. You …