Optimizing for the future and looking at engagement

If you want to base your content around intent, then youll need to get into the minds of your target audience. If they want and need more video content, it's in your best interest to supply it to them. Getting BT leased lines used to be the only option in …

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How does link research improve search rankings?

For example, if you see a high volume of search queries for "how to build panpipes out of PVC pipe," a long-tail keyword phrase, you would no longer need to worry about including that exact keyword phrase two to three times in the body of your blog posts. Again, this …

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Latest developments in meta tags

It's better to have a custom 404 error code page than to have an empty page - it doesn't send a good message to search engines or site visitors. And one study showed that more than 60 percent of ecommerce site visits are from mobile devices. Lets use the search term …

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Give a thought to keywords when outlining your web strategy

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the 'page title' section. It essentially means you can go a …

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Utilizing Free or Paid Software

There are hundreds of factors that are involved when search engines rank websites in an organic search. Secondly, you are able to submit your web site to your directory like Yahoo!, DMOZ, etc. Not all will work as well for all sites, but the more you try and the broader …

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Can RSS feeds really make a difference?

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the …

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What your mum didn't tell you about social media

A key figure to be used in a lifetime analysis is the cost of acquiring new customers. Search drives an incredible amount of both online and offline economic activity. Businesses are becoming increasingly savvy about paid search. It's a measurable advertising mechanism by which you can track exactly how much …

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Let's follow splogs best practise

Art meets science. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. You …

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