this is done in several forms. Writing a good description can compel a person to click on that result. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. On page SEO refers to the optimization of a website's on-page elements. This includes the way a website is structured and coded …

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. As Google continues its journey for the perfect user experience on their …

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways - by text or image content. It is more common to link via text than images due to the fact that it flows more naturally. Webpages with content that is too …

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Embedded images in your content serve as important relevancy factors. Pay attention to your image's title, file name, caption, description and alt text. Once you've found out your site speed score …

Users searching for your site on Google might not necessarily want to land on your homepage. Preparing your site for link building is one of the most overlooked off-page optimization aspect. Does that change how they see the product or whether they need to buy something else? The best and …

Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. Maintaining consistent product positioning throughout a product's life makes it more likely that a consumer will place the product in a …

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. This tag provides a description of your website or web page. Our team of SEO specialists can teach you about …

To use guest blogging to create backlinks, you first have to do a ton of research to find blogs targeted to your audience and keywords. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are …

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Placing keywords in these tags can be beneficial in some search engines. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase - and that's why it's so …

On-site optimization is all about publishing awesome stuff in the first place. These constant changes in SEO strategies with Google's change will never let Seo die. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula …

We should know better. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation …

In my entire career, I have never seen a site that leads with a Flash intro rank number one on Google. Hook readers with benefits, telling them what they'll find on your site, store, or page. Our process helps you manage expectations while delivering high quality work, on time. Keyword …

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. The completion rate for online video ads is 88 percent versus 79 percent for TV. Duplicate content is your website's worst enemy. Google is very serious about penalizing websites with …

Many business advertisements provide web addresses or telephone numbers so that buyers can request more information or make a purchase. The current leader in the search engine marketplace is, of course, Google. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write …

Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. The job of an SEO specialist …

Art meets science. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. You …

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission …

It should be authentic and in tune with the brand. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it …

Consequently, understanding the international market becomes essential. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Ensure someone on the team (whether that person is in-house or …

When you input one keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. By getting your business in global, regional and local directories, you will be able to add a little extra boost to …

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

I cover everything you need to know about outsourcing later in this book so take a deep breath and relax. Advertising can strengthen brand equity. Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

Great copywriters know the importance of using "power words" during content creation - they evoke emotion. Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Unlike links on your website, which should generally lead to further information and verifiable content on …

To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Over the last several years, Google has made huge strides in driving better UX (user experience). They don't understand that it has an impact, how to leverage it, what to do with it, why …

Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step …

On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. Photographs, infographics, graphs and tables are all …

If it would be helpful to your audience, share it. Cognitive understanding of the product comes after the purchase. Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. The difference between the two types of methods is deception.

Where and how will you win …

Will you still need a listing in the Yellow Pages? SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers …

Next year, they could formally partner or do a revenue share if they're not secretly doing it already. This is a major problem, which can really have a negative impact on your entire strategy from start to finish. You will not be able to control when Googlebot and other search …

You'll discover that seocompany.com doesn't even rank on the first page. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments …

As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. Consumers desire high quality along with lowprices. Link popularity assumes that not all inbound links are equal. You can generally only …

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm's content strategy is to present itself as a credible expert. If you follow this handy checklist, you can really make an impact on your …

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers …

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. Fine tuning on these parts will make you confident and successful going forward. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal …

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of rules put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …