Art meets science. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. You …

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission …

It should be authentic and in tune with the brand. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it …

Consequently, understanding the international market becomes essential. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Ensure someone on the team (whether that person is in-house or …

When you input one keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. By getting your business in global, regional and local directories, you will be able to add a little extra boost to …

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

I cover everything you need to know about outsourcing later in this book so take a deep breath and relax. Advertising can strengthen brand equity. Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

Great copywriters know the importance of using "power words" during content creation - they evoke emotion. Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Unlike links on your website, which should generally lead to further information and verifiable content on …

To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Over the last several years, Google has made huge strides in driving better UX (user experience). They don't understand that it has an impact, how to leverage it, what to do with it, why …

Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step …

On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. Photographs, infographics, graphs and tables are all …

If it would be helpful to your audience, share it. Cognitive understanding of the product comes after the purchase. Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. The difference between the two types of methods is deception.

Where and how will you win …

Will you still need a listing in the Yellow Pages? SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers …

Next year, they could formally partner or do a revenue share if they're not secretly doing it already. This is a major problem, which can really have a negative impact on your entire strategy from start to finish. You will not be able to control when Googlebot and other search …

You'll discover that seocompany.com doesn't even rank on the first page. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments …

As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. Consumers desire high quality along with lowprices. Link popularity assumes that not all inbound links are equal. You can generally only …

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm's content strategy is to present itself as a credible expert. If you follow this handy checklist, you can really make an impact on your …

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers …

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. Fine tuning on these parts will make you confident and successful going forward. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal …

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of rules put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

That same ad or message delivered across all of the platforms in variousformats increases the chances it will be heard and assimilated by consumers. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. A small account may not be attractive to an advertising agency …

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Making sure web visitors can get to the right information is important. Making …

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. What sets Yahoo! When writing your …

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. We will focus on its important and necessity in digital marketing in this article. Higher perceived benefits increase the inclination to search. Now, as you might expect from Google, the definition of what …

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL …

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. A website's quality, design, content, and usability are huge factors. The performance of a website …