Will you still need a listing in the Yellow Pages? SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers …

Next year, they could formally partner or do a revenue share if they're not secretly doing it already. This is a major problem, which can really have a negative impact on your entire strategy from start to finish. You will not be able to control when Googlebot and other search …

You'll discover that seocompany.com doesn't even rank on the first page. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments …

As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. Consumers desire high quality along with lowprices. Link popularity assumes that not all inbound links are equal. You can generally only …

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm's content strategy is to present itself as a credible expert. If you follow this handy checklist, you can really make an impact on your …

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers …

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. Fine tuning on these parts will make you confident and successful going forward. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal …

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of rules put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

That same ad or message delivered across all of the platforms in variousformats increases the chances it will be heard and assimilated by consumers. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. A small account may not be attractive to an advertising agency …

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Making sure web visitors can get to the right information is important. Making …

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. What sets Yahoo! When writing your …

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. We will focus on its important and necessity in digital marketing in this article. Higher perceived benefits increase the inclination to search. Now, as you might expect from Google, the definition of what …

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL …

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. A website's quality, design, content, and usability are huge factors. The performance of a website …