Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising dollars. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research …

There is no specific length of time for how long evergreen content remains relevant. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. By correctly using header tags in the following order H1, H2, H3, H4 all the way …

The biggest and most obvious "no-no" is the buying of links. You should never pay for a link. Ever. These are old "black hat" link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Another quick and easy strategy for …

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Google can't infer or "make sense of pictures, colours or music …

Even if you get to the top spot on the Google searches that you care about, your job isn't done. Advertising achieves other goals, such as providing information to both consumers and business buyers. Yes, "look and feel" is vitally important in motivating visitors to explore your website, and in …

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. If you aren't seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum …

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. I think that ranking number one these days, is more about market …

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Google places clear value in this method and to be a success online so …

While you can still build a profitable organic presence in Google, you'll need to get creative. The lifetime value figure will be the end product for either individual customers or a customer segment. Another form of buzz marketing, stealth marketing, applies Recently, I came across these interesting classic rocking horse …

Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. By placing ads on search engines and using search engine optimization, firms make direct response offers directly to individuals and businesses in …

If your compe- tition's sites are equivalent, this is not as much of a factor, but you're wasting an obvious opportunity to get an edge. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort …

Leave a monitoring system (to track crawling, indexing, rankings, traffic, conversions) set to start following up the new pages destinations as soon as they're released, to identify and fix important issues fast. Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy …

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Are they keywords related to my lead-generating content? Content quality is what will really change your ranking. Imagine having a fun-packed classic rocking horse in your room. Incidentally, have you tried organic local …

Although this may be suitable for medium-size or large companies, it is hardly the case for small businesses, especially if the business is not technology-related. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Put simply, copywriting …

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the …

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Will you still hand out promotional items or exhibit at trade shows? In business-to-business markets, brand equity influences selections in the buying decision-making process. Recently, I came across these interesting rocking horse restorers . For …

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. But if you go too visual and …

However, with the use of paid search advertising, there's a higher chance you'll notice organic searches. Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links). Currently more than half of searches account for mobile devices. My grandson would …

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. It doesn't necessarily have to be paragraphs …

Typically, you can get an account set up for a few dollars per month. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. There is still a correlation between high rankings and …

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Before further examining an IMC program, consider the traditional framework of marketing promotions. Marketers can obtain permission by providing …

You've launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? As has been noted, marketing communications consists of much more than traditional advertising. There are plenty of business owners whose websites haven't …

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer "thin" content - content that's full of keywords and copy, but light on any real information. Possessives imply ownership, empowering consumers. Link Exchange is another good way for building links. However …

Getting consumers involved enhances wordof-mouth communications.. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you're willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. This method involves developing efficient and effective …

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). When people search for information online, they're looking for content that will satisfy whatever need they may have. Panda and Penguin are algorithm updates by …

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. The first step is to make your content accessible and the second is to make it interesting. Opening paragraphs shouldn't be longer than one or two sentences. Make sure the thing …

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You're not optimizing for search if you require every Website to do the exact same things. Ask your developer to create a list of redirect URLs …

Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Unlike in …

Cultures view ideas and objects differently. What happens when you search for information? By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. Most people trust organic search results.

Its all about walled garden sites

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Offline advertising can be used to …

That's OK! Brand spiraling may be used to combine the internet program with advertising in traditional media. Engagement can be built by offering incentives andreasons for the consumer to interact with a company. Through checkout scanners, retailers know which products and brands are selling.

Follow a consistent cadence towards webmaster …

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. If you are in a serious business (or any other entity …

Utilizing Google Analytics can help you achieve these goals. That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. Another way to think about it is in …

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they'll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels …

The point of the assessment phase is to see what is and isn't working according to the SEO plan. The same principles apply to business-to-business purchasing activities. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that …

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). During growth periods, the communications budget may not need to be increased. Why is my site ranked above the fold? What's even better is that …

At the same time, the growth of internet along with other methods of communicationhas shifted some channel power to consumers.11 Consumers obtain information aboutgoods and services and purchase them using the internet. The emerging practices of search marketing involve more than capturing what people are already looking for because …

Depending on your marketing strategy, you might prefer to host your blog on another site, such as www.blogger.com, so the links to your site appear to be coming from another source. From the search crawler's perspective, it looks like your website is trying to develop a link-building campaign …

If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Regardless if you already work, live and breathe the internet or if you're just about to craft your online presence, there's one magic term that you've probably heard of - SEO. Use it …