Reasons why you cannot fully understand long tail search

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

more ...

Let's follow link bait best practise

Communication segmentation means creating a communications package that effectively reaches all possible target markets in another country. SEO can help a growing startup establish its presence and meet business goals. In this context, when I talk about custom software I am talking about the design and architecture of dynamic sites …

more ...



Please include cloaking when planning your online marketing strategy

Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising dollars. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research …

more ...



How we improved our SEO campaigns in on week

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Google can't infer or "make sense of pictures, colours or music …

more ...


How we improved our content in on week

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. If you aren't seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum …

more ...

Taboos about backlinks that you should know

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. I think that ranking number one these days, is more about market …

more ...




How does Duck Duck Go deal with webmaster tools

If your compe- tition's sites are equivalent, this is not as much of a factor, but you're wasting an obvious opportunity to get an edge. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort …

more ...

Things to avoid when dealing with user generated content

Leave a monitoring system (to track crawling, indexing, rankings, traffic, conversions) set to start following up the new pages destinations as soon as they're released, to identify and fix important issues fast. Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy …

more ...



Can RSS feeds really make a difference?

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the …

more ...


Reasons why marketers love quality

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. But if you go too visual and …

more ...

Less is always better when it comes to search queries

However, with the use of paid search advertising, there's a higher chance you'll notice organic searches. Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links). Currently more than half of searches account for mobile devices. My grandson would …

more ...

Analyse your existing SEM

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. It doesn't necessarily have to be paragraphs …

more ...


Create an Engaging Web Presence by the use of scraping

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Before further examining an IMC program, consider the traditional framework of marketing promotions. Marketers can obtain permission by providing …

more ...


Useful tips from experts in doorway sites

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer "thin" content - content that's full of keywords and copy, but light on any real information. Possessives imply ownership, empowering consumers. Link Exchange is another good way for building links. However …

more ...

Let's talk about domain authority

Getting consumers involved enhances wordof-mouth communications.. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you're willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. This method involves developing efficient and effective …

more ...

Adopt a customer centric view of sitemaps

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). When people search for information online, they're looking for content that will satisfy whatever need they may have. Panda and Penguin are algorithm updates by …

more ...


A few words on reporting

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You're not optimizing for search if you require every Website to do the exact same things. Ask your developer to create a list of redirect URLs …

more ...

Make sure your SEO checklist includes web 2.0 for best results

Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Unlike in …

more ...

Interesting facts I bet you never knew about web 2.0

Cultures view ideas and objects differently. What happens when you search for information? By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. Most people trust organic search results.

Its all about walled garden sites

With the increase in …

more ...

Add a Pin It plugin to your site

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Offline advertising can be used to …

more ...

Write a 1000+ words article about anchor text

That's OK! Brand spiraling may be used to combine the internet program with advertising in traditional media. Engagement can be built by offering incentives andreasons for the consumer to interact with a company. Through checkout scanners, retailers know which products and brands are selling.

Follow a consistent cadence towards webmaster …

more ...

Think about quality from the start

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. If you are in a serious business (or any other entity …

more ...

Target Low Hanging Fruits

Utilizing Google Analytics can help you achieve these goals. That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. Another way to think about it is in …

more ...

Search engine health checks should look at forums

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they'll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels …

more ...