Let's follow link bait best practise

Communication segmentation means creating a communications package that effectively reaches all possible target markets in another country. SEO can help a growing startup establish its presence and meet business goals. In this context, when I talk about custom software I am talking about the design and architecture of dynamic sites …

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Taboos about backlinks that you should know

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. I think that ranking number one these days, is more about market …

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A few words on reporting

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You're not optimizing for search if you require every Website to do the exact same things. Ask your developer to create a list of redirect URLs …

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To get fast rankings, you need meta tags

If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Regardless if you already work, live and breathe the internet or if you're just about to craft your online presence, there's one magic term that you've probably heard of - SEO. Use it …

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Apply these secret techniques to help with local search

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. You have …

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More importance is given to ROI

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) While you can't always control who links to you, successful …

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Google ranking factors can be affected by onsite SEO

This was known as spamming. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. In an abstract image, the subject becomes more difficult to recognize. Viewing multiple sets of industry data with similar themes like "business …

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Create a search marketing strategy based on reporting

this is done in several forms. Writing a good description can compel a person to click on that result. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords …

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A few words on keyword research

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

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Online marketing changes quickly when it comes to citations

Users searching for your site on Google might not necessarily want to land on your homepage. Preparing your site for link building is one of the most overlooked off-page optimization aspect. Does that change how they see the product or whether they need to buy something else? The best and …

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Natural language processing using keyword stuffing

We should know better. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation …

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Losing Focus on stickiness

To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Over the last several years, Google has made huge strides in driving better UX (user experience). They don't understand that it has an impact, how to leverage it, what to do with it, why …

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The value of Google authorship

As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. Consumers desire high quality along with lowprices. Link popularity assumes that not all inbound links are equal. You can generally only …

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Things to avoid when dealing with site submissions

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm's content strategy is to present itself as a credible expert. If you follow this handy checklist, you can really make an impact on your …

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User-generated content + communities

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL …

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