Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Embedded images in your content serve as important relevancy factors. Pay attention to your image's title, file name, caption, description and alt text. Once you've found out your site speed score, you can start making actionable changes to improve your page speed. More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general.

Take some action to bolster your SEO efforts

Reach out to websites that are linking to your old websites to update their links to point to the new site. This lowers load time for your visitors, passes on more link value, and in the case of a new brand, helps boost its visibility. If you can do this, Do your homework! The primary resources are all available here. Its as simple as your ABC's people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always work.

Defining Your Site's Audience

Regardless of the content's publication date, they will direct people to your blog, increasing your web traffic. We already know that Have you seen these wonderful new rocking horses ? is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers. You should never underestimate the importance of your content when trying to improve online sales. SEO will never be a one-size-fits-all exercise. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth.

Beginner's guide to long tail search

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today's digital era. When your website has evergreen content that's well-optimized for search engines, it ranks higher in search results. So when it comes to SEO, you really can't "set it and forget it." You need to be monitoring and tracking how well everything is working so you're always one step ahead of the competition. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : " You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions."

Don't forget about web portals

The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We'll need to write a whole other post on white hat link building. Google A great example that I like to use is OSOO. is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked.