Why inbound links matter

Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query In return, search …

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Actionable tips on 301 redirects and Facebook

Once you've made your best efforts to remedy the problem, you can file a reconsideration request with Google and hope for a positive outcome. While you don't want to spam these resources, this is a great way to not only build backlinks to your website, but network, build your brand …

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Using bread crumbs strategies like the pros

Site speed was incorporated as an official ranking factor way back in 2010. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. Maybe you’re stocking …

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Understanding the rationale behind site structure

Your website is your primary marketing hub. Make sure the content is great because you'll convert more customers and Google will like this as well! Proofread to eliminate typos, spelling mistakes and check the grammar of the content, to ensure best quality content for viewers, and to improve search engine …

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The hidden agenda behind domain authority

This sounds rather elementary – and it is – but it's amazing how many brands take shortcuts and invest in link building without first establishing an inventory of quality content. Basically, when a reputable site links to your page, you gain credibility by association. Its like looking for a place to find …

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Get rid of static pages for good

Both are admiring, and both have their own ups & down. A media strategy involves analyzing and choosing media for an advertising and marketing campaign. With exercise being so important nowadays, products such as playground equipment would be a welcome find in any Christmas stocking, providing you could fit them in …

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Beginner's guide to quality

Through this tool you can manage different social media accounts on one single platform. You can make a robots.txt file from scratch but there are many tools out there that can make it for you if you do not have time. A friendly, reliable approach to customer service with …

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Actionable tips on web crawlers and Facebook

As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth endorsements in ways that enhance brand equity and increase sales. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will …

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Give a thought to keywords when outlining your web strategy

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the 'page title' section. It essentially means you can go a …

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Using traffic estimation tools in conjunction with nofollow links

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Depending on the nature of your site and how much effort you've put into building links, there are probably hundreds to thousands of links pointing to the various pages of your site …

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How to reinvent social media without looking like an amateur

It's super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Some neutral third party decided that your domain was worth linking to, so they posted a link somewhere to prove a …

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Is CTR a Google ranking signal?

Selecting the appropriate media requires an understanding of the media usage habits of the target market and then matching that information with the profile of each medium's audience. Now that you know what keyword stuffing is and why it can hurt you, we can take a look at exactly how …

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Expand your backlinks as necessary

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Similarly, it's possible that a major site like yellowpages.com is linking to your site regularly-maybe even thousands of times. Internal links, which exist on your own domain and point to pages within that domain …

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The worst advice I've heard about bounce rates

On one hand, search algorithms themselves are getting more and more complex. All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. Media service companies negotiate and purchase media packages (called media buys) for companies. Its like …

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Utilizing Free or Paid Software

There are hundreds of factors that are involved when search engines rank websites in an organic search. Secondly, you are able to submit your web site to your directory like Yahoo!, DMOZ, etc. Not all will work as well for all sites, but the more you try and the broader …

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Make use of free tools to check onsite SEO

And as an added bonus, shorter URLs are more likely to get shared-meaning you'll see more traffic from other sources. It's crazy to see the disparity between two pieces of content that we all create on a regular basis. void making articles that are a ?wall of text?. Does anyone …

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The hidden agenda behind keyword research

One of the most important parts of a keyword optimization strategy is the research. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers …

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Bucket brigades based on Google algorithms

When you assign Alt tags to graphics and videos, be sure to use keywords, so they show properly on search results. Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. Delivering search results that meet user intent (informational, shopping, navigational). Visually, I prefer a handcrafted …

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What can you do about link bait right now?

There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. You are building a new website and your to-do list is full design, user-experience, navigation, content, and development. The key, of course, is to optimize your evergreen content by including compelling CTAs …

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Build local relationships with businesses

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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Reasons why you cannot fully understand long tail search

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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Let's follow link bait best practise

Communication segmentation means creating a communications package that effectively reaches all possible target markets in another country. SEO can help a growing startup establish its presence and meet business goals. In this context, when I talk about custom software I am talking about the design and architecture of dynamic sites …

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