Actionable tips on web crawlers and Facebook

As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth endorsements in ways that enhance brand equity and increase sales. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will …

more ...

Give a thought to keywords when outlining your web strategy

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the 'page title' section. It essentially means you can go a …

more ...




Using traffic estimation tools in conjunction with nofollow links

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Depending on the nature of your site and how much effort you've put into building links, there are probably hundreds to thousands of links pointing to the various pages of your site …

more ...



How to reinvent social media without looking like an amateur

It's super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Some neutral third party decided that your domain was worth linking to, so they posted a link somewhere to prove a …

more ...



Is CTR a Google ranking signal?

Selecting the appropriate media requires an understanding of the media usage habits of the target market and then matching that information with the profile of each medium's audience. Now that you know what keyword stuffing is and why it can hurt you, we can take a look at exactly how …

more ...


Expand your backlinks as necessary

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Similarly, it's possible that a major site like yellowpages.com is linking to your site regularly-maybe even thousands of times. Internal links, which exist on your own domain and point to pages within that domain …

more ...


The worst advice I've heard about bounce rates

On one hand, search algorithms themselves are getting more and more complex. All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. Media service companies negotiate and purchase media packages (called media buys) for companies. Its like …

more ...

Utilizing Free or Paid Software

There are hundreds of factors that are involved when search engines rank websites in an organic search. Secondly, you are able to submit your web site to your directory like Yahoo!, DMOZ, etc. Not all will work as well for all sites, but the more you try and the broader …

more ...

Make use of free tools to check onsite SEO

And as an added bonus, shorter URLs are more likely to get shared-meaning you'll see more traffic from other sources. It's crazy to see the disparity between two pieces of content that we all create on a regular basis. void making articles that are a ?wall of text?. Does anyone …

more ...

The hidden agenda behind keyword research

One of the most important parts of a keyword optimization strategy is the research. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers …

more ...


Bucket brigades based on Google algorithms

When you assign Alt tags to graphics and videos, be sure to use keywords, so they show properly on search results. Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. Delivering search results that meet user intent (informational, shopping, navigational). Visually, I prefer a handcrafted …

more ...

What can you do about link bait right now?

There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. You are building a new website and your to-do list is full design, user-experience, navigation, content, and development. The key, of course, is to optimize your evergreen content by including compelling CTAs …

more ...


Build local relationships with businesses

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

more ...


Reasons why you cannot fully understand long tail search

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

more ...

Let's follow link bait best practise

Communication segmentation means creating a communications package that effectively reaches all possible target markets in another country. SEO can help a growing startup establish its presence and meet business goals. In this context, when I talk about custom software I am talking about the design and architecture of dynamic sites …

more ...



Please include cloaking when planning your online marketing strategy

Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising dollars. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research …

more ...



How we improved our SEO campaigns in on week

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Google can't infer or "make sense of pictures, colours or music …

more ...


How we improved our content in on week

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. If you aren't seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum …

more ...

Taboos about backlinks that you should know

There is a general consensus that sites copying other people's content is a matter of legality and ethics, while this may be the case - Google is a machine, and their algorithm doesn't care about the ethics of it. I think that ranking number one these days, is more about market …

more ...